SIERRA CHRISTMAN
sierrachristman.com | sierrachristman@gmail.com | (805) 403-4813
QUALIFICATIONS
Innovative Senior Copywriter with a decade of crafting compelling content. Master of deadlines and creative strategy, delivering standout campaigns across advertising, marketing, and brand development.
EXPERIENCE
Weber Shandwick | March 2022 – Present
Senior Copywriter
Responsible for crafting earned media pitches, corporate communications, PR, marketing, and advertising copy for numerous clients, including Amazon, Budweiser, American Girl (Mattel), Genentech, UW Medicine, Pfizer, Nestle (DiGiorno, Hot Pockets, Tollhouse, and more), Unilever (Hellmann’s and Nexxus), LinkedIn, Entegris, Lysol, Goodnites, Trust for Public Land, Zinus x LPGA, VMware, Varo Bank, and more.
Amazon Senior Copywriter
June 2018 – August 2019
Worked on naming, positioning, packaging, messaging, and advertising (online and offline) for Amazon devices, including Alexa, Echo smart speakers and companion devices, Kindle e-readers, Fire TV streaming media players, Fire tablets, and emerging products.
Starbucks Senior Copywriter (Contractor)
January 2018 – May 2018
Helped lead the holiday ’18 campaign with branding and campaign messaging. Wrote accompanying copy for internal and external digital assets, in-store product copy, and signage. Assisted with food and beverage product naming. Wrote short-form product stories for Starbucks Reserve brand.
POP Senior Copywriter (Contractor)
October 2017 – December 2017
Worked on numerous B2B, B2C, and C2C creative assets for eBay. Helped pitch, write, and edit advertising and marketing content across various channels.
ChefSteps Senior Copywriter (Freelance)
June 2017 – October 2017
Contributed copywriting and editing for onsite product copy, blog editorial strategy, and digital and offsite advertising, including full-page ad spread in Sunset Magazine. Concepted and wrote full video scripts for several :15 and :30 video ads for social media placement.
Amazon Senior Copywriter (Contractor)
May 2017 – October 2017
Worked with D1 Creative Retail team to build a full brand experience for Amazon’s new private-label furniture endeavor. Created all copy for the brand book, pitched marketing roll-out content, and helped organize UX copy on product detail pages.
Coding Dojo Senior Copywriter
October 2016 – April 2017
After auditing existing branding and content, I launched a new brand voice and copy style for all web, print, and marketing collateral. Managed freelance writers and editors who contributed to website redesign, blog, and social media content. Worked with the Creative Director to redesign consumer marketing funnels and concept implementation of a new international student program.
Julep Beauty Copywriter
September 2015 – October 2016
Created concepts and copy for email marketing and promotional ad campaigns, including social media channels and blog content. Audited, redesigned, and rewrote consumer marketing funnels, wrote press releases for the PR team, and built monthly subscription content with designers. Worked with the product team to name and create brand stories for dozens of beauty products, including packaging copy, press, and marketing copy. Helped launch Julep’s new brand voice with brand book and in-house style guide, and wrote all web copy for website relaunch in 2015.
SaltWorks Lead Content Writer
June 2015 – September 2015
Worked with the Marketing Director to plan advertising calendars and email marketing targeted to B2B and B2C customers. Created an in-house style guide for Marketing and Sales, and a SaltWorks media kit for press inquiries. Audited, edited, and rewrote existing product copy and editorial content for new brand and website launch. Pitched, wrote, and edited several advertisements for print and online marketing.
Capital One Investing Copywriter (Contractor)
March 2015 – May 2015
Helped bring projects from pitch through execution for Capital One Investing’s new brand and name launch. Managed simultaneous project timelines for content creation. Contributed proofreading, QAing, rewriting, and editing to projects across various teams.
Amazon Copywriter (Contractor)
September 2014 – January 2015
Wrote product and brand store copy for Amazon’s 2014 Gift Guide for Home, Kitchen, and Garden section, including copy for gift guide personas. Upon completion, wrote similar copy for Amazon’s 2015 New Year, New You Gift Guide.
Microsoft Entity Editor (Contractor)
June 2012 – March 2015
Corrected data and image errors in Bing and Windows searches, verified content, and edited live web copy for correctness and consistency to improve Bing search quality. Drove and defined the need for documentation of internal editorial tools for both the Web Modeling and Graph Computation Team and the Web and Entity Data Dev Team. Wrote and edited several instructional documents, SOPs, and user manuals for internal Microsoft tools for entry-level users and super-users. Assisted other teams with data corrections and fact-checking.
Freelance Writer/Editor
August 2019 – Present
Had the opportunity to take some time away from in-house copywriting to pursue fiction writing and some freelance passion projects.
Fiction: Published a series of books with City Owl Press, the first of which debuted Oct 14, 2021.
Varsity Tutors: Wrote marketing materials (web and print), UX copy, product descriptions, and more to help launch virtual learning expansion during the pandemic.
Leafly: Created branding and marketing content to help launch the B2B brand and online marketplace.
Riposte! Video Game: Wrote in-game dialogue and wrote marketing copy for the game’s Steam homepage.
Cat + Claw Apothecary: Hired to consult on branding, editorial, marketing, and PR. Advised on UX copywriting and performed sitewide copyediting.
EDUCATION
University of California, Berkeley - Extension
2013–2014
Certificate in Copy Editing
University of California, Santa Barbara
June 2007
B.A. in English. Minors in French and Italian.