Cat + Claw Apothecary

Consulting Creative Director

I was hired as a key consultant for an emerging organic skincare brand, tasked with elevating their branding, editorial, and marketing. My role involved developing a compelling brand identity that authentically represented their commitment to natural and sustainable beauty. I crafted engaging editorial content that told the brand's story and highlighted the unique benefits of each product. On the marketing front, I designed and implemented innovative campaigns that increased brand visibility and customer engagement across multiple platforms. Additionally, I provided expert guidance on UX copywriting, refining the website's language to enhance user experience and drive conversions. My extensive copyediting ensured all content was polished, clear, and consistent with the brand's voice and messaging.