Airbnb Icons Project

Copy Lead

 As the Senior Copywriter and Copy Lead for Airbnb's Icons project, I was instrumental in crafting compelling copy for extraordinary stays, including the X-Mansion stay in New York, the Incredibles “supersuit” design experience, and the opening of the Olympic Games in Paris. My role extended beyond writing; I led a team of writers, overseeing the creation and editing of product detail pages to ensure cohesive and engaging content. As a main client-facing creative lead, I facilitated client communications and ensured the delivery of high-quality, imaginative experiences that captivated and delighted both clients and Airbnb users. The project garnered significant media attention, including front-page coverage in the New York Times, highlighting its impact and success.